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PageRank is a numeric value that represents how important a page is on the web.
Google figures that when one page links to another page, it is effectively casting
a vote for the other page. The more votes that are cast for a page, the more important
the page must be. Also, the importance of the page that is casting the vote determines
how important the vote itself is.
Google calculates a page's importance from the votes cast for it. How important
each vote is is taken into account when a page's PageRank is calculated. PageRank
matters because it is one of the factors that determines a page's ranking in the
search results. It isn't the only factor that Google uses to rank pages, but it
is an important one.
Note: Not all links are counted by Google. For instance, they filter out links from
known link farms. Some links can cause a site to be penalized by Google. They rightly
figure that webmasters cannot control which sites link to their sites, but they
can control which sites they link out to. For this reason, links into a site cannot
harm the site, but links from a site can be harmful if they link to penalized sites.
So be careful which sites you link to. If a site has PageRank 0, it is usually a
penalty, and it would be unwise to link to it.
Get this PageRank Checker for your site! Just copy the code below and paste it into your page:
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